Why Your Project Video Matters
Your project video is the heart of your crowdfunding campaign. Statistics show that projects with videos raise 105% more than those without. It's your chance to make an emotional connection with potential backers and clearly communicate your vision.
Planning Your Video
Define Your Core Message
Before picking up a camera, answer these questions:
- What problem does your project solve?
- Why are you the right person to solve it?
- What makes your solution unique?
- What do you need from backers?
Know Your Audience
Understand who your ideal backers are and tailor your message to resonate with them. Are they tech enthusiasts, art lovers, or practical problem-solvers?
Scripting Your Video
The Hook (First 15 seconds)
Start with impact. Options include:
- A surprising statistic
- A relatable problem
- Your product in action
- A bold statement
The Problem (15-30 seconds)
Clearly articulate the problem you're solving. Make it relatable and emotionally resonant.
The Solution (30-90 seconds)
Introduce your project as the solution. Show, don't just tell. Demonstrate your product or idea in action.
The Story (90-150 seconds)
Share your personal journey and why this project matters to you. Backers fund people, not just products.
The Ask (150-180 seconds)
Clearly explain what you need funding for and how backers can help make it happen.
Filming Techniques
Equipment You Need
You don't need Hollywood-level equipment, but quality matters:
- Camera: DSLR, mirrorless, or high-end smartphone
- Audio: External microphone (crucial for quality)
- Lighting: Softbox lights or natural window light
- Stabilization: Tripod or gimbal
Composition Tips
- Use the rule of thirds
- Maintain eye contact with the camera
- Include B-roll footage of your product
- Show your workspace or behind-the-scenes
Production Best Practices
Audio Quality
Poor audio will kill your video faster than poor visuals. Invest in a good microphone and record in a quiet environment.
Lighting
Good lighting makes you look professional and trustworthy. Natural light from a window often works better than overhead fluorescents.
Multiple Takes
Don't expect perfection on the first try. Record multiple takes and choose the best segments.
Editing Your Video
Software Options
- Beginner: iMovie, Windows Movie Maker
- Intermediate: Adobe Premiere Elements, Final Cut Pro
- Advanced: Adobe Premiere Pro, DaVinci Resolve
Editing Tips
- Keep cuts natural and smooth
- Add captions for accessibility
- Include your project title and website
- End with a clear call-to-action
TheBackerNation Video Features
TheBackerNation offers several advantages for video creators:
- Higher quality video hosting
- Analytics on video engagement
- Multiple video support (main + additional clips)
- Integration with social sharing tools
Common Mistakes to Avoid
- Making the video too long (keep it under 3 minutes)
- Focusing only on features, not benefits
- Poor audio quality
- Not showing yourself or your team
- Forgetting a clear call-to-action
- Over-producing and losing authenticity
Testing and Optimization
Before launching your campaign:
- Show your video to friends and potential backers
- Get feedback on clarity and engagement
- Test on different devices and platforms
- Consider A/B testing different versions
Conclusion
A compelling project video can be the difference between a successful campaign and a failed one. By following these guidelines and leveraging TheBackerNation's video features, you'll create a video that not only informs but inspires action.
Remember: authenticity beats perfection. Your passion for your project should shine through every frame.
