Creator Handbook

Define Your Project

Before you start creating your campaign, clearly define what you're trying to accomplish:

• What problem does your project solve?
• Who is your target audience?
• What makes your project unique?
• Why do you need crowdfunding?

Research Your Market

Understanding your market is crucial for success:

• Study similar successful campaigns
• Analyze failed campaigns to avoid mistakes
• Identify your competition and differentiation
• Validate demand through surveys or pre-launch interest

Compelling Title

Your title is the first thing potential backers see. Make it:

• Clear: Immediately explain what your project is
• Benefit-focused: Highlight the main benefit
• Concise: Keep it under 60 characters
• Memorable: Make it stick in people's minds

Project Video

Videos can increase your funding by up to 85%. Include:

• Personal introduction (who you are)
• Clear problem and solution explanation
• Product demonstration or prototype
• Call to action to back your project
• Keep it 2-3 minutes maximum

Project Description

Structure your description with these sections:

Reward Strategy

Create a compelling reward structure that motivates backing:

Calculate Your Minimum

Your funding goal should cover these essential costs:

Pre-Launch (30 days)

• Build an email list of interested supporters
• Create social media accounts and content calendar
• Reach out to press and influencers
• Connect with relevant communities and forums
• Create a coming soon page to capture interest

Launch Phase (First 48 hours)

• Email your pre-launch list immediately
• Post on all social media channels
• Contact friends, family, and personal network
• Reach out to press with launch announcement
• Engage actively with early backers

Ongoing Promotion